Is Your Facebook Feedback Service Helping or Hurting You?

If you're running ads and looking to improve your feedback score, it's critical to understand that feedback needs to be applied correctly. Let’s break down the key points you need to know about doing feedback the right way—and how to avoid costly mistakes.

Table of Contents

• 1. Feedback Must Come From Your Target Location Pr …

• 2. Feedback Should Never Be Reused

• 3. Avoid Outdated Methods Like the "Emoji Way"

• 4. Feedback Should Be Weekly, Not Monthly

1. Feedback Must Come From Your Target Location Profiles

If your target audience is in the USA, the feedback must come from USA-based profiles. Using profiles from countries like India or Pakistan is not only ineffective but can put your ad account at serious risk.

Here’s why:

• Little to No Effect on Performance: Feedback from profiles outside your target location doesn’t influence your ad performance positively.

• Risk of Ad Limitation or Bans: If the platform detects mismatched feedback, it can lead to your ads being limited or even your page being banned.

• "Proxy" Excuses: Some feedback services claim to use proxies to mimic target location profiles, but this is just a cheap workaround. Real target-location profiles are expensive—and cutting corners here can cost you far more in the long run.

An example of feedback done correctly using USA profiles to illustrate how it should be handled. This is what your feedback process should look like if done right.

2. Feedback Should Never Be Reused

One of the biggest mistakes made by feedback services is reusing profiles. When a profile is used to provide feedback for your page—and then used again for another page—it becomes ineffective.

This is often a way for feedback providers to cut costs, as profiles are the biggest overhead in the process. But here’s the problem:

• Reusing profiles not only diminishes results but also risks flagging your page.

• Always check for proof of duplicate profiles being used—this is a red flag for poor service.

3. Avoid Outdated Methods Like the "Emoji Way"

If someone is still using the "emoji way" of adding feedback, run. This method stopped being effective over two years ago. Platforms have evolved, and outdated feedback methods like these will have zero impact on your ad performance.

Below is an example of how feedback is done correctly versus the emoji way which was outdated two years ago.

4. Feedback Should Be Weekly, Not Monthly

Feedback should be handled week by week, not with monthly contracts. Here’s why:

• Weekly Updates Matter: When feedback is done properly, you’ll see positive changes in your score every week. There’s no need to wait an entire month to know if it’s working.

• Avoid Monthly Traps: Some feedback providers lock you into monthly contracts to save themselves effort and bypass their so-called “guarantee.” They know scores fluctuate naturally, and if your score doesn’t improve, they’ll blame the ups and downs instead of refunding you.

Let’s be real—anyone who’s done eCommerce knows that a month from now, everything can look completely different. Your ad spend, target audience, or even your entire campaign strategy could shift. None of us have a crystal ball to know what the market will throw at us tomorrow, let alone a month from now.

That’s why feedback needs to be timely and responsive. Flexibility is key when you’re working in an industry that changes as fast as ours does.

Check Your Feedback Provider—Do It Right

Improving your feedback score is essential for keeping your ads running and performing well. But it needs to be done the right way. Don’t fall for cheap tricks, outdated methods, or services that cut corners by using profiles from the wrong location or reusing accounts.

If you’re unsure if your feedback is done correctly or looking for more information on how to get stared » message me on WhatsApp here «